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Ecommerce Growth Strategy
Every engagement here starts the same way: a diagnostic of the whole revenue engine, because the expensive mistake in ecommerce is fixing the wrong thing well. Traffic, conversion, margin and repeat behaviour are one connected system, and the audit reads them that way.
Start with the audit. It costs nothing but access.
What happens. You grant read-only access to your store and connected channels: ad accounts, analytics, search data, the storefront itself. The audit runs a systematic pass across all of it, looking at how traffic economics, conversion, margin and repeat behaviour hold together as one system rather than as separate channel reports. It is built to find the places where money leaks between the accounts, which is exactly where channel-level reporting cannot see.
What you receive. A one-page brief. Each finding carries three numbers: a forecast improvement range, what that range is worth in monthly revenue terms, and a confidence level. Findings, not observations. Numbers, not adjectives.
How fast. The brief lands within 48 hours of access being granted.
What the numbers mean. The forecasts show potential based on what the audit can see from the outside. They are not a commitment and no serious operator would present them as one. What is committed: every number arrives with its reasoning attached, so you can judge it yourself.
Who this is for. The audit produces useful findings when there is enough signal to read:
- A store running on Shopify
- Meaningful monthly paid-media spend, roughly $2,000+
- A catalogue of 50+ SKUs
If that is not you yet, the audit will not tell you anything you cannot see yourself. Come back when it is.
Found in most stores, in some combination
Paid traffic scaling into a checkout that leaks it.
Acquisition spend grows while checkout instrumentation, page speed and friction stay unexamined. The store pays twice: once for the click, once for the abandonment.
Repeat economics nobody has modelled.
Repeat rate and lifetime value exist as dashboard numbers, not as decisions. Acquisition carries the whole P&L because nothing else was ever asked to.
ROAS watched per platform, MER watched by nobody.
Each channel reports its own return and each looks fine. Blended marketing efficiency against contribution margin, the number that decides whether the business makes money, goes unowned.
What happens after the brief
The audit is complete in itself. Take the findings and act on them with whoever you like, including nobody.
When the findings warrant more, the Ecommerce Growth Strategy engagement is what they lead into: the full diagnostic turned into a sequenced 12-month plan ranked by revenue impact against effort, with explicit targets per initiative and owners for each. Scoped, priced and agreed in writing before work starts, like every engagement here.