How GUYRO DIGITAL uses the Google Ads API

GUYRO DIGITAL operates one internal tool that connects to the Google Ads API. This page sets out what it does, who runs it and how the data it works with is handled.

Who operates the tool

GUYRO DIGITAL is the trading name of Guy Rotberg, a licensed business (Osek Murshe) no. 027108737, based in Kfar Yona, Israel. The tool is built and operated by GUYRO DIGITAL, an ecommerce growth consultancy in Israel. It is used for the Google Ads accounts of consulting clients who have granted access. Client accounts are reached through a Google Ads manager account, and only after the client has linked their account to it and asked us to manage or report on it. Access ends when the engagement ends.

It is an internal-use tool, not a product

The tool is for internal use only. It is not sold, resold, licensed, sublicensed or otherwise made available to third parties as a product. There is no external user interface and no customer login: nobody outside GUYRO DIGITAL can sign up for it, buy it or sign into it, and there is no free tier and no pricing. Clients receive the reports and recommendations it helps produce. They do not receive the tool.

What the tool does

Campaign management and reporting. The tool is used by GUYRO DIGITAL staff to build and maintain campaigns, ad groups, budgets, targeting and audiences in the accounts it manages, and to retrieve campaign, ad group, keyword and conversion performance data: spend, impressions, clicks, cost per click, conversions and conversion value.

It combines those figures with the client's ecommerce data to calculate blended acquisition cost and contribution margin, so that advertising can be judged against actual revenue and product economics rather than platform-reported numbers alone. It also monitors budget pacing across accounts, and raises internal alerts for the consultant on anomalies such as a spend spike, a campaign running well ahead of or behind its monthly budget, or a conversion action that has stopped recording.

Every change the tool makes to a live account is validated before it is applied, verified afterwards by reading the result back, and recorded in an audit trail. Campaigns that already exist in an account are imported read-only and are never modified until we explicitly adopt them. Automated budget reallocation runs only within limits agreed with the client, and can be reverted.

Which parts of the API it uses

Reads use GoogleAdsService.Search and GoogleAdsService.SearchStream. Changes to campaigns, ad groups, budgets, targeting and audiences use the corresponding mutate services, and only on accounts linked to our manager account. Account-level work is limited to configuration and to audience segments we build from the client's ecommerce data and sync to their account for targeting and exclusion. The tool does not use Keyword Planning Services, does not create Google Ads accounts, and does not use the App Conversion Tracking and Remarketing API.

Who can access it

GUYRO DIGITAL personnel only. GUYRO DIGITAL currently operates as a single-person consultancy, so access is limited to its owner. There are no third-party users, no partner or reseller access, and no data feeds out to other companies.

How data is handled

Data retrieved through the Google Ads API is used solely to manage and report on the advertising accounts it was retrieved from. It is not sold or shared with third parties, and it is not pooled into any cross-client dataset offered to anyone else. It is retained only as long as it is needed for that work, and is deleted when the engagement it belongs to ends. Data retrieved through the API is stored in access-controlled systems operated by GUYRO DIGITAL and is not used to train any model or for any purpose other than the management and reporting described above. The tool is operated in accordance with the Google Ads API Terms and Conditions and Google Ads policies.

Questions

Our privacy policy covers how we handle personal data more generally. For questions about this tool or about our use of the Google Ads API, write to guy@guyro.digital.