GUYRO ADS

GUYRO ADS is a multi-tenant advertising management platform built and operated by GUYRO DIGITAL. It is used by GUYRO DIGITAL staff to run and report on Google Ads and Meta Ads campaigns for the ecommerce clients the consultancy works with. It is an internal tool. Clients do not log in to it, there is no self-signup, and it is not sold, licensed or listed in any app store.

Who uses it

GUYRO DIGITAL personnel only. GUYRO DIGITAL is the trading name of Guy Rotberg, a licensed business (Osek Murshe) no. 027108737, based in Kfar Yona, Israel. It currently operates as a single-person consultancy, so access is limited to its owner.

Clients do not use the platform. There is no client-facing interface, no self-signup, no free tier and no pricing, and no listing in the Shopify App Store or any other marketplace. Clients receive the campaigns, the reports and the recommendations the platform helps produce. They do not receive access to the platform, and they are not charged a software fee for it. GUYRO DIGITAL sells advertising management as a service, not access to a tool.

What it connects to

Per client, and only after that client has granted access through each provider's own OAuth consent screen:

• Google Ads, for accounts linked to the GUYRO DIGITAL manager account
• Meta Ads, for ad accounts the client has assigned to us
• Shopify, for the client's store orders, refunds and product data
• GA4, for site and channel analytics

Access is granted by the client, is scoped to the accounts named in the engagement, and ends when the engagement ends.

What it does

Reporting on blended performance. The platform reads daily advertising metrics from each connected ad account - spend, impressions, clicks, conversions and conversion value - and daily revenue and refund totals from the client's Shopify store. It reports advertising efficiency against total store revenue rather than against platform-attributed revenue alone, because that is the number that decides whether the advertising is making the business money.

Importing existing campaigns. Campaigns that already exist in a connected account are imported in an observe-only state. They are read and reported on, and are not modified until they are explicitly adopted.

Campaign creation and management. For accounts under the GUYRO DIGITAL manager account, the platform is used to create and maintain campaigns, ad groups, budgets, targeting and audiences. Every change is validated before it is applied, verified afterwards by reading the result back, and recorded in an audit trail.

Monitoring. The platform tracks budget pacing across accounts and raises internal alerts on anomalies such as a spend spike, a campaign running well ahead of or behind its monthly budget, or a conversion action that has stopped recording. Those alerts go to GUYRO DIGITAL and nowhere else.

What data it accesses, and why

Two kinds of data, both serving one purpose: deciding how a client's advertising budget should be spent, and reporting on what it produced.

Advertising performance data. Spend, impressions, clicks, conversions and conversion value, at account, campaign and ad group level.

Commerce data. Order totals, refund totals and product data from the client's Shopify store, together with site and channel metrics from GA4.

The platform combines the two to compute marketing efficiency: blended acquisition cost and contribution margin across all channels, rather than a separate return figure reported by each platform about itself.

GUYRO DIGITAL does not sell this data, does not share it with third parties, does not pool it into any cross-client dataset offered to anyone, and does not use it for advertising to third parties. It is not used to train any model. It is held in access-controlled systems operated by GUYRO DIGITAL, retained only as long as the work requires, and deleted when the engagement it belongs to ends.

Policies

GUYRO ADS is the internal tool described in how GUYRO DIGITAL uses the Google Ads API. Our privacy policy covers how we handle personal data more generally, and our terms of service cover the engagements this work is carried out under.

For questions about this platform or about our use of the Google Ads API, write to guy@guyro.digital.