/ Platforms / In development
GUYRO EVOLVE
Product pages that keep evolving toward the version that sells.
A classic A/B test waits weeks to declare a winner, then stops learning. GUYRO EVOLVE will run product-page variants as a continuous experiment: traffic moves toward what converts while the test is still running, and the page keeps evolving as new variants are added.
/ What it does
What it is being built to do
The objective is revenue per visitor, not clicks, and the allocation method is chosen so that less of your traffic is spent on the losing version while the evidence is still coming in.
- Variants of the elements that matter. Titles, price framing, benefit bullets, images, badges and CTA copy, per product or per collection.
- Thompson sampling, not fixed splits. A bandit allocation shifts traffic toward the winning variant as evidence accumulates, so less revenue is spent on losers.
- Self-hosted on the store. A light storefront loader and a Shopify Web Pixel. No third-party testing script, no flicker, and the data stays with the store.
- Revenue as the objective. Optimised on conversion and revenue per visitor, not on clicks.
- Guardrails. Minimum traffic per variant, automatic retirement of losers, and a written log of every change.
/ How it works
Define, run, evolve
01 Define
Choose the pages and the elements to vary. Variants are written and approved before anything is served.
02 Run
The loader serves variants, the pixel reports outcomes, the worker reallocates nightly.
03 Evolve
Winners become the base, new variants enter, and the page keeps improving.
/ Status
In development
A working prototype exists; the production build and its dashboard are next. EVOLVE will be delivered inside CRO engagements, running on the client's own store infrastructure.
Want your product pages to keep improving?
The growth audit starts with the pages that leak the most. Begin there.