/ Platforms / Live
GUYRO ADS
Media buying measured against the whole P&L.
Every ad platform reports its own return, and every one of them looks fine. GUYRO ADS pulls Google Ads, Meta Ads, Shopify orders and GA4 into one ledger per client and measures spend against total net revenue, so budget decisions are made on the number that actually decides whether the store makes money.
/ What it does
One ledger per store, one honest number
Attribution windows disagree, platforms claim the same order twice, and refunds never reach the ads dashboard. The platform exists to remove those three lies from the daily budget call.
- MER, not ROAS. Marketing efficiency ratio: total media spend divided by total net site-wide revenue, net of refunds and discounts. Never an attributed-only denominator.
- Every channel, one timeline. Google Ads and Meta Ads spend land next to Shopify revenue on the same dates, with the same window end, daylight-saving edge cases included.
- Nightly sync, unattended. Spend, campaigns and orders are collected overnight and reconciled, including Meta's retroactive spend corrections inside its rolling window.
- Coverage you can see. A day the store did not report is never written as zero. Every figure carries a coverage state, so a partial week reads as partial.
- Recommendations in writing. Reporting comes out as a written weekly note with the budget calls made and why, not as a dashboard export.
/ How it works
From consent to the first budget call
01 Connect
You grant access through each provider's own consent screen: Google Ads, Meta Ads, Shopify. Nothing is scraped and nothing is shared across clients.
02 Reconcile
The worker backfills history, aligns the windows and computes MER and contribution per campaign and per account.
03 Decide
I read the ledger, move budget, and send the reasoning in writing. You see the outcome in revenue, not in a login.
/ Who uses it
Internal tool. Clients never log in.
GUYRO ADS is operated by GUYRO DIGITAL staff only. It is not sold, licensed or listed in any app store, and clients pay for advertising management as a service, not for software. Access to client accounts is read-only, used for reporting, and revoked the day an engagement ends.
How the data is handled, which API scopes are used and how long anything is kept is documented on the compliance page written for Google's and Meta's reviewers. Data and compliance disclosure →
Want your media run this way?
Start with the free growth audit. Ad accounts are the first thing it reads.