How GUYRO DIGITAL uses the Google Ads API

GUYRO DIGITAL operates one internal tool that connects to the Google Ads API. This page sets out what it does, who runs it and how the data it retrieves is handled.

Who operates the tool

GUYRO DIGITAL is the trading name of Guy Rotberg, a licensed business (Osek Murshe) no. 027108737, based in Kfar Yona, Israel. The tool is built and operated by GUYRO DIGITAL, an ecommerce growth consultancy in Israel. It is used for GUYRO DIGITAL's own advertising and for the Google Ads accounts of consulting clients who have granted access. Client accounts are reached through a Google Ads manager account, and only after the client has linked their account to it and asked us to manage or report on it. Access ends when the engagement ends.

It is an internal-use tool, not a product

The tool is for internal use only. It is not sold, resold, licensed, sublicensed or otherwise made available to third parties as a product. There is no external user interface and no customer login: nobody outside GUYRO DIGITAL can sign up for it, buy it or sign into it, and there is no free tier and no pricing. Clients receive the reports and recommendations it helps produce. They do not receive the tool.

What the tool does

Reporting and analysis only. The tool retrieves campaign, ad group, keyword and conversion performance data from the accounts it manages and loads it into internal reporting: spend, impressions, clicks, cost per click, conversions and conversion value.

It then combines those figures with the client's ecommerce data to calculate blended acquisition cost and contribution margin, so that advertising can be judged against actual revenue and product economics rather than platform-reported numbers alone. It also monitors budget pacing across accounts, and raises internal alerts for the consultant on anomalies such as a spend spike, a campaign running well ahead of or behind its monthly budget, or a conversion action that has stopped recording.

The tool does not change bids, budgets, targeting or creative. Every change to a live account is made by a person, in the Google Ads interface.

Who can access it

GUYRO DIGITAL personnel only. GUYRO DIGITAL currently operates as a single-person consultancy, so access is limited to its owner. There are no third-party users, no partner or reseller access, and no data feeds out to other companies.

How data is handled

Data retrieved through the Google Ads API is used solely to manage and report on the advertising accounts it was retrieved from. It is not sold or shared with third parties, and it is not pooled into any cross-client dataset offered to anyone else. It is retained only as long as it is needed for that reporting, and is deleted when the engagement it belongs to ends. Data retrieved through the API is stored in access-controlled systems operated by GUYRO DIGITAL and is not used to train any model or for any purpose other than the reporting described above. The tool is operated in accordance with the Google Ads API Terms and Conditions and Google Ads policies.

Questions

Our privacy policy covers how we handle personal data more generally. For questions about this tool or about our use of the Google Ads API, write to guy@guyro.digital.